Article marketing once you stick with it builds up your search engine rankings over time and so you have to stick with it to see the long term benefits of your article writing efforts, such is the way of the internet that if you stop eventually someone will overtake your efforts and replace you in the tops spots of different search keyword terms, so always keep at it and expand your search engine presence as far as you can with as many relevant keywords as possible.
Just think of each article as a doorway into your site, free content that can be found and read and then it tracks back to your site if it's not already on your site that is and feeds you traffic, it takes a good amount of time to build up this content, but if you carry on with it then it will certainly work for you as the more you write the better at writing you will also become whilst more traffic will come to your site because there will be more content to find.
Always look at how much you can write and how it's going to fit into your content marketing plan.
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